The 53rd Annual Grammy Awards was up over last year’s telecast, which aired January 31, for its best total viewer tune-in since 2001.
The show — which aired from 8-11:30 p.m. on CBS — was watched by 26.5 million viewers, according to preliminary numbers from Nielsen. That’s a 3 percent uptick compared to last year’s Grammys, which pulled in 25.8 million viewers and another high note for the recording industry kudo-cast.
The telecast, which was chock full of performances with mercifully short acceptance speeches, posted a 14.8 rating in households with a 9.9 rating among the 18-49 demographic and a 9.1 rating in the 18-34 demo for year-over-year increases of 1 percent and 4 percent, respectively.
The Grammys also may have juiced tune-in for CBS News’ 60 Minutes, which featured Anderson Cooper interviewing Grammy-winning Lady Gaga. The show won the 7 p.m. hour in the demo and among total viewers, notching a 2.1 rating with 12.2 million viewers overall.
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